Building a Social Media Persona: An Introduction for New Practitioners

Planned in cooperation with the ASHP New Practitioners Forum

ACPE Activity Number: 0204-0000-19-006-H04-P
Release Date: March 28, 2019
Expiration Date: March 28, 2022
Activity Type: Knowledge-based  
CE Credits: 1.0 hour, no partial credit
Activity Fee: Members – Free / Non-Member – Not Available  

This activity is a recording from a live webinar and those that claim credit for the live webinar should not claim credit for this activity

Activity Overview

The purpose of this activity is to introduce new practitioners to social media, its advantages and disadvantages compared to other methods for consuming and distributing clinical content, and strategies for building an online persona. An emphasis will be placed on the use of Twitter for these purposes, but many of the principles discussed will be applicable to other social media platforms. Using a design-based framework, attendees will be introduced to strategies for optimizing their profile, building an audience, increasing the value of their content, and using analytics to improve their outreach in the future. 

The American Society of Health-System Pharmacists is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education.

This continuing pharmacy education activity is designed for new practitioners, including residents, fellows, and practicing pharmacists early in their professional career. Student pharmacists and technicians will be encouraged to participate as the pearls are relevant to their future professional development.

  • List the advantages and disadvantages of using social media versus traditional methods of consuming clinical content.
  • Describe key considerations for determining who to follow online.
  • Discuss strategies for creating and sharing content via social media platforms.
  • Discuss strategies for using analytics to improve one's social media reach.

  • Explain the benefits of social media as another means of learning and networking.
  • Provide examples of high impact personas.

  • Brent N. Reed, Pharm.D., BCCP, Associate Professor, University of Maryland School of Pharmacy, Baltimore, MD

In accordance with the ACPE's and ACCME's Standards for Commercial Support, anyone in a position to control the content of an educational activity is required to disclose to the accredited provider their relevant financial relationships. In accordance with these Standards, all potential conflicts of interest have been resolved. An individual has a relevant financial relationship if he or she (or spouse/domestic partner) has a financial relationship in any amount occurring in the last 12 months with a commercial interest whose products or services are discussed in the activity content over which the individual has control.

As defined by ACCME, a commercial interest is any entity producing, marketing, re-selling, or distributing health care goods or services consumed by, or used on, patients. The Standards for Commercial Support do not consider providers of clinical service directly to patients to be commercial interests. The existence or non-existence of relevant financial relationships will be disclosed to the activity audience. All identified conflicts of interest must be resolved prior to the activity.

  • All planners, presenters, reviewers, and ASHP staff report no financial relationships relevant to this activity.

This activity consists of a recordings of faculty slides presentations, active learning activities, discussion, and handouts. Participants must participate in the activity in its entirety to claim continuing pharmacy education credit online at ASHP eLearning Portal. Follow the prompts online to complete the evaluation, claim credit and view the statement of credit immediately after completing the activity.

Per ACPE requirements, CPE credit must be claimed within 60 days of being earned. Claim your CE at Once you have processed and claimed your CE credit, we encourage you to check your NABP eProfile account to verify your credits were transferred successfully before the ACPE 60-day deadline. It is an electronic direct-report process so your credits should appear in your account within a few minutes. After the 60 day deadline, ASHP will no longer be able to report your credit(s) for this activity.