Professional Presence: Developing Your Brand

Planned in cooperation with the ASHP Office of Member Relations

ACPE Activity Number: 0204-0000-18-037-H04-P / 0204-0000-18-037-H04-T
Release Date
: November 27, 2018
Expiration Date: November 27, 2021
Activity Type: Knowledge-based
CE Credits: 1.0 hour, no partial credit
Activity Fee: Members – Free / Non-Member – Not Available

Accreditation for Pharmacists

The American Society of Health-System Pharmacists is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education.

This activity is a recording from a live webinar and those that claim credit for the live webinar should not claim credit for this activity.

Target Audience

This continuing pharmacy education activity is designed for new practitioners, aspiring leaders, and pharmacy technicians.

Activity Overview

Are you called “Pharmacy” when you are in patient care areas? Is the Pharmacy Department referred to as an “ancillary service”? While the of pharmacy team consists of individuals with a broad range of knowledge, skills and talent, executives, clinicians and patients may not be aware of or acknowledge the critical role they play in ensuring the safe, effective use of medications. In the current healthcare environment with increasing competition for resources, establishing a professional presence and differentiating oneself is essential.. This program will describe the elements of professional presence and provide strategies for you to develop your own brand.

Learning Objectives

  • Describe the importance of creating a professional presence in the current healthcare environment.
  • Discuss the elements of professional presence.
  • Discuss strategies to develop your own brand.

Schedule of Educational Activities

  • Discuss the importance of developing a professional presence.
  • Discuss strategies to educate, establish credibility, and demonstrate what they do to improve patient care.

Faculty Information

  • Rita Shane, Pharm.D., FASHP, FCSHP, Chief Pharmacy Officer and Professor of Medicine; Assistant Dean, Clinical Pharmacy, Cedars-Sinai Medical Center, Los Angeles UCSF School of Pharmacy, Los Angeles, CA


In accordance with the Accreditation Council for Continuing Medical Education’s Standards for Commercial Support and the Accreditation Council for Pharmacy Education’s Standards for Commercial Support, ASHP requires that all individuals involved in the development of activity content disclose their relevant financial relationships. A person has a relevant financial relationship if the individual of his or her spouse/partner has a financial relationship (e.g. employee, consultant, research grant recipient, speakers bureau, or stockholder) in any amount occurring the in the last 12 months with a commercial interest whose products or services may be discussed in the educational activity content over which the individual has control. The existence of these relationships is provided for the information of participants and should not be assumed to have an adverse impact on the content.

In keeping with this requirement, ASHP ask that all faculty, advisory board members, planning committee members, content development consultants, and staff complete a disclosure form for each program in which they are involved. Anyone who refuses to disclose relevant financial relationships must be disqualified from any involvement with a continuing pharmacy education activity.

  • Faculty, planner, ASHP Staff and consultants report no relevant financial relationships pertinent to this activity.

Methods and CE Requirements

This activity consists of recorded faculty slides presentations, active learning activities, discussion, and handouts. Participants must participate in the entire activity and complete all the required components to claim continuing pharmacy education credit online at ASHP eLearning Portal. Follow the prompts to claim and view or print the statement of credit immediately or within 60 days of completing the activity.

Per ACPE requirements, CPE credit must be claimed within 60 days of being earned.

System Technical Requirements

Courses and learning activities are delivered via your Web browser and Acrobat PDF. Users should have a basic comfort level using a computer and navigating web sites.

View the minimum technical and system requirements for learning activities.